We are looking for a hands-on Digital Marketing Executive to bring more parents to our free demo classes and more orders to our robotics kit store.
You will own campaigns end to end: ads, landing pages, tracking, SEO and reporting. If you like numbers and experiments as much as creatives, you will enjoy this role.
Job Details
- Company: Kod2Kids — an initiative of Aryavart Institute of Technology Pvt. Ltd.
- Location: Remote (work from home, India)
- Employment Type: Full-time
- Work Mode: Remote
- Experience: 1–4 years in performance marketing, SEO or growth (EdTech / D2C preferred)
- Industry: Education / EdTech
- Department: Marketing
- Compensation: ₹30,000 – ₹60,000 per month (₹3.6 – ₹7.2 LPA), based on experience
About Kod2Kids
Kod2Kids teaches Robotics, Coding, Artificial Intelligence and STEAM to school students from Class 1 to 12. We run live online classes (1:1 and small batches), in-school programs with partner schools, and we make our own hands-on robotics kits and class-wise activity books. Our learning is project-based and aligned with NEP 2020: students build real projects such as smart street lights, line-following robots, IoT devices and games, and showcase them on our Student Showcase.
We are a small, fast-growing team. People who join us get real ownership, direct access to the founders, and the chance to shape how thousands of children experience technology for the first time.
Role Overview
As Digital Marketing Executive you will plan and run Google Ads, Meta (Facebook/Instagram) ads and remarketing for demo bookings and kod2kids.shop orders, improve SEO for our experiments and blog content, and keep conversion tracking accurate.
You will work with the content creator, designer and counsellors to turn leads into enrolments.
Key Responsibilities
Paid Campaigns
- Plan, launch and optimise Google Search/Display/YouTube and Meta campaigns for demo bookings and kit sales.
- Manage budgets, bids, audiences and creatives; run A/B tests on ads and landing pages.
- Maintain Google Merchant Center and Meta catalogue feeds for the store.
SEO and Website
- Grow organic traffic to experiments, blog, course and job pages (keyword research, on-page SEO, internal linking).
- Coordinate landing page improvements with the website manager.
- Monitor Search Console, GA4 and page speed.
Tracking and Reporting
- Set up and verify conversion tracking (GA4, Google Ads, Meta Pixel, WhatsApp/lead events).
- Share weekly reports: cost per demo, cost per order, ROAS and funnel drop-offs.
- Suggest and run growth experiments with the team.
Required Qualifications and Skills
- Bachelor’s degree in Marketing, Business, Engineering or a related field.
- 1+ year running Google Ads and Meta Ads with measurable results.
- Working knowledge of GA4, Google Tag Manager, Search Console and basic SEO.
- Comfort with spreadsheets and simple data analysis.
- Good written English for ad copy and landing pages; Hindi is a plus.
Preferred Experience
Candidates with experience in any of the following areas are encouraged to apply:
- Performance marketing for EdTech, K-12 or online courses.
- E-commerce marketing (Shopping ads, catalogue ads, WooCommerce).
- Email/WhatsApp automation and CRM campaigns.
- Google Ads or Meta Blueprint certifications.
How Success Will Be Measured
- Number of demo bookings and cost per demo.
- Store orders, cost per order and ROAS.
- Organic traffic and rankings for target keywords.
- Accuracy of tracking and timeliness of reports.
Apply for this Role
Want to grow an EdTech brand that kids and parents genuinely love?
Apply using the application form on this page (upload your CV), or email your CV to resume@kod2kids.com with the subject:
Application – Digital Marketing Executive (EdTech, Google & Meta Ads)
Please mention your current location, relevant experience, current and expected compensation, and notice period. Shortlisted candidates are contacted within 7 working days for an online interview and a short practical task.
Learn about Kod2Kids: kod2kids.com · See student projects: Student Showcase
